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Quilter platform sees huge shift to investment outsourcing

Date: 24 February 2025

3 minute read

24 February 2025

Outsourced investments have soared on the Quilter platform this decade, according to new data, as adviser appetite to run their own portfolios has waned significantly.

At the end of 2020, outsourced investments in DFM models and managed portfolio services stood at 16.7% of all platform assets. Today that figure stands at 41.9%, with the total amount of assets in these soaring 331% over the same period. Indeed, the degree of outsourcing is also likely to be far greater once multi-asset funds are considered too (these fall into the ‘other’ category in the table below).

In contrast, the proportion of assets still managed on an advisory basis on the Quilter platform has fallen sharply – standing at 28.1% in 2020 compared to 15.8% today. Indeed, the total assets run on an advisory basis has stagnated in comparison to outsourced assets, with just £13.4bn today compared to £13.9bn in 2020.

The managed portfolio service market has grown exponentially in recent years, as fees have reduced at a similar time as advisers have lost appetite to run advisory portfolios, particularly following the struggles of fixed income in 2022.

Next Wealth recently found discretionary MPS assets grew 36% in the year to 30 September 2024, aided by favourable markets, deepening existing relationships and broadening to new firms.

Date

Adviser Models

DFM Models

MPS Model

Other

31/12/2020

£13.9bn

£2.1bn

£6.2bn

£27.4bn

31/12/2021

£18.6bn

£6.0bn

£9.6bn

£39.0bn

31/12/2022

£15.3bn

£7.6bn

£10.3bn

£33.7bn

31/12/2023

£14.2bn

£11.2bn

£13.8bn

£34.7bn

31/12/2024

£13.4bn

£17.4bn

£18.4bn

£36.2bn

 

Date

Adviser Models

DFM Models

MPS Model

Other

31/12/2020

28.1%

4.1%

12.6%

55.2%

31/12/2021

25.4%

8.2%

13.2%

53.2%

31/12/2022

22.9%

11.4%

15.4%

50.3%

31/12/2023

19.2%

15.2%

18.6%

47.0%

31/12/2024

15.8%

20.4%

21.5%

42.4%

Graham Folley, Head of Business Development and Discretionary Sales at Quilter, said: “MPS growth in the past decade has been nothing short of phenomenal. In 2014 we had only three discretionary managers with model portfolios on the platform with assets around £350m. That number now stands at 149, representing over 3,000 portfolios and close to £18bn in assets under management, excluding our own WealthSelect managed portfolio service. Indeed, if you include multi-asset funds under the definition of outsourcing, we have very much reached a crossover point in how the majority of client assets are managed.

“The trend is clear and adviser appetite to administer advisory model portfolios has markedly diminished. Clients and advisers clearly like the visibility of both the activity and the investments that an MPS provides, and coupled with the downward pressure on fees, they are fast becoming the preferred way to implement the investment means of a financial plan.

“However, that visibility needs to be properly interrogated, as the growth of MPS has brought about new and possibly unappreciated risks. MPS providers are making greater use of passives to help drive costs lower, but this brings about a latent risk some advisers and their clients are not necessarily aware of. With the US making up over 70% of the MSCI World index, and the Magnificent Seven around a quarter, some MPS portfolios are concentrated in a small handful of names and may lead to outcomes that cause some clients discomfort. Given how this would expose clients in a market downturn, as evidenced during 2022’s fixed income struggles, due diligence of the investments, as well as the operations, of an MPS is more vital than ever.”

Gregor Davidson

Senior External Communications Manager

Notes to Editors:

About Quilter plc

Quilter plc is a leading wealth management business, helping to create brighter financial futures for every generation.

Quilter plc oversees £157.4 billion in customer investments (as at 30 June 2026).

It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.

The business is comprised of two branded segments: Quilter and Quilter Cheviot.

Quilter encompasses the financial advice network and national, Quilter's investment platform and multi-asset solutions and Quilter Invest, the digital savings and investment app.

Quilter Cheviot is a discretionary fund management and financial planning business.

This press release is for journalists only and should not be relied upon by financial advisers or customers.

Please remember that past performance is not a guide to future performance. The value of investments and the income from them can go down as well as up and investors may not get back any of the amount originally invested. Exchange rate changes may cause the value of overseas investments to rise or fall.

This communication is issued by Quilter plc.  Registered office: Senator House, 85 Queen Victoria Street, London, EC4V 4AB, United Kingdom. Registered number: 6404270.  Registered in England.

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