13 November 2025
If you are covering Persimmon’s latest financial results, please find below a comment from Oli Creasey, head of property research at Quilter Cheviot:
“Persimmon's third quarter trading statement, released this morning, portrays the company making steady progress year-on-year despite macroeconomic headwinds. Management has confirmed that the company is on track to hit key sell-side consensus estimates, notably a volume of 11,300 homes in 2025, +6% compared to 2024.
“The company's sales rate (sales per outlet per week) has increased by 9% for the second half of 2025 so far, and while a lot of that increase has come from bulk sales, the private sales rate has improved as well. The number of outlets is also increased, and the average selling price has nudged up by 1.5% as well.
“Management highlights ongoing affordability constraints and the upcoming budget as headwinds for the business but appear positive that the outlook for the business remains relatively strong, and performance compares well against peers such as Taylor Wimpey, who yesterday announced a 11% fall in its sales rate. The difference in sales rates may be partly due to differing geographic biases, with Persimmon more focused on the relatively affordable North of England and with limited exposure to the South East and London, but also reflects the management decisions made at Persimmon, such as the vertical integration of material supply and the recently announced "Rezide" shared equity product.”
