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Mortgage activity remains flat in January as market paralysed by affordability issues

Date: 03 March 2025

2 minute read

3 March 2025

If you are covering the latest Money and Credit statistics from the Bank of England, please see the following comment from Rosie Hooper, chartered financial planner at Quilter Cheviot:

"January’s Money and Credit data from the Bank of England points to a property market still in a holding pattern, with no dramatic shifts. Mortgage borrowing rose slightly to £4.2 billion, reflecting a gradual recovery in activity, while approvals for house purchases were virtually flat, down by just 300 to 66,200. This suggests that while demand is not collapsing, it remains constrained by affordability pressures and cautious sentiment. Remortgaging approvals picked up modestly after two months of declines, likely driven by borrowers looking to lock in deals amid uncertainty over when rate cuts might materialise.

"Consumer credit saw a sharper increase, with net borrowing rising to £1.7 billion from £1.1 billion in December. Credit card borrowing surged to £1.1 billion, which is the highest level since November 2023, suggesting that some households are increasingly relying on debt to cover spending. The backdrop of persistently higher interest rates makes this particularly concerning.

"Meanwhile, the deposit data paints a picture of households continuing to prioritise liquidity. Bank and building society deposits grew by £8.4 billion, with a notable shift into ISAs and interest-bearing accounts, reflecting the appeal of higher savings rates although these may start to look less and less attractive in the coming months if rates are cut. The outflow from fixed-term accounts suggests a preference for flexibility, likely in anticipation of potential rate cuts later in the year.

"Overall, today’s figures reinforce the idea that while the housing market is not in freefall, it remains sluggish, with borrowers constrained by affordability pressures. At the same time, the rise in credit card borrowing highlights ongoing cost-of-living strains, and the uptick in savings suggests households are still exercising caution. With the road ahead for rate cuts still not completely clear, the coming months will be key in determining whether borrowing and spending activity start to accelerate more meaningfully."

Alex Berry

External Communications Manager

Notes to Editors:

About Quilter plc

Quilter plc is a leading wealth management business, helping to create brighter financial futures for every generation.

Quilter plc oversees £157.4 billion in customer investments (as at 30 June 2026).

It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.

The business is comprised of two branded segments: Quilter and Quilter Cheviot.

Quilter encompasses the financial advice network and national, Quilter's investment platform and multi-asset solutions and Quilter Invest, the digital savings and investment app.

Quilter Cheviot is a discretionary fund management and financial planning business.

This press release is for journalists only and should not be relied upon by financial advisers or customers.

Please remember that past performance is not a guide to future performance. The value of investments and the income from them can go down as well as up and investors may not get back any of the amount originally invested. Exchange rate changes may cause the value of overseas investments to rise or fall.

This communication is issued by Quilter plc.  Registered office: Senator House, 85 Queen Victoria Street, London, EC4V 4AB, United Kingdom. Registered number: 6404270.  Registered in England.

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