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January house price data lags reality as higher rates hit affordability

Date: 25 March 2026

1 minute read

25 March 2026

If you are covering the latest Government House Price Index, please see the following comment from Karen Noye, mortgage expert at Quilter:

"The latest UK House Price Index shows annual house price growth of around 1.3% in January, with average prices near £268,000, but the crucial point is that all of this data predates the sharp repricing in mortgage markets triggered by the outbreak of the war. Monthly momentum had already slipped, with prices falling 0.3% between December and January, suggesting the market was softening even before lenders were forced to rebase fixed rate products in response to the geopolitical shock this March.

"January’s dataset captures a period shaped by falling inflation expectations and gradually improving affordability, not the jump seen in funding costs since the start of the war, that has pushed mortgage rates higher and weighed on buyer confidence. The headline figures therefore provide a backward‑looking snapshot of a market that has already shifted materially.

"As rate volatility feeds through to mortgage offers and stress tests, the pressure on already stretched first‑time buyers is likely to intensify. At the same time, if inflation begins to rise again while wage growth fails to keep pace, household savings will be squeezed for a second time. That combination risks eroding the slight affordability gains seen earlier in the winter and could further dampen demand.

"The modest annual gains recorded in January tell us very little about the trajectory from here. The sharper reality will only begin to show up in the data once the next releases capture the immediate impact of higher borrowing costs, weaker sentiment and tighter household budgets."

Alex Berry

External Communications Manager

Notes to Editors:

About Quilter plc

Quilter plc is a leading wealth management business, helping to create brighter financial futures for every generation.

Quilter plc oversees £157.4 billion in customer investments (as at 30 June 2026).

It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.

The business is comprised of two branded segments: Quilter and Quilter Cheviot.

Quilter encompasses the financial advice network and national, Quilter's investment platform and multi-asset solutions and Quilter Invest, the digital savings and investment app.

Quilter Cheviot is a discretionary fund management and financial planning business.

This press release is for journalists only and should not be relied upon by financial advisers or customers.

Please remember that past performance is not a guide to future performance. The value of investments and the income from them can go down as well as up and investors may not get back any of the amount originally invested. Exchange rate changes may cause the value of overseas investments to rise or fall.

This communication is issued by Quilter plc.  Registered office: Senator House, 85 Queen Victoria Street, London, EC4V 4AB, United Kingdom. Registered number: 6404270.  Registered in England.

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