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Burberry positively surprises in its results as it refocuses on timeless British luxury

Date: 13 November 2025

1 minute read

13 November 2025

If you are covering Burberry's latest results, please see the following comment from Mamta Valechha, consumer discretionary analyst at Quilter Cheviot:

"Burberry’s results positively surprised this morning. At 2%, comparable sales turned positive for the first time in two years in Q2. We think this inflection can be sustainable as pressure from heavy discounting should be over and going forward, we should see more full price collections on the shop floor.

"Burberry is slowly moving in the right direction under CEO Joshua Schulman whose vision is to refocus the brand on timeless British luxury with trench coats and scarves taking the front seat again.

"Like other luxury brands we have already seen from this earnings season, the Americans remain resilient, and we seeing a sequential improvement in China, with local spending and new customer growth offsetting weaker tourist spending across all key regions.

"Additionally, with the market’s current appetite for self-help stories given macro uncertainty, the shares unsurprisingly have reacted well today."

Alex Berry

External Communications Manager
+44 (0)7741 151931

Notes to Editors

Notes to Editors:

About Quilter plc

Quilter plc is a leading wealth management business, helping to create brighter financial futures for every generation.

Quilter plc oversees £157.4 billion in customer investments (as at 30 June 2026).

It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.

The business is comprised of two branded segments: Quilter and Quilter Cheviot.

Quilter encompasses the financial advice network and national, Quilter's investment platform and multi-asset solutions and Quilter Invest, the digital savings and investment app.

Quilter Cheviot is a discretionary fund management and financial planning business.

This press release is for journalists only and should not be relied upon by financial advisers or customers.

Please remember that past performance is not a guide to future performance. The value of investments and the income from them can go down as well as up and investors may not get back any of the amount originally invested. Exchange rate changes may cause the value of overseas investments to rise or fall.

This communication is issued by Quilter plc.  Registered office: Senator House, 85 Queen Victoria Street, London, EC4V 4AB, United Kingdom. Registered number: 6404270.  Registered in England.

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