13 November 2025
If you are covering Burberry's latest results, please see the following comment from Mamta Valechha, consumer discretionary analyst at Quilter Cheviot:
"Burberry’s results positively surprised this morning. At 2%, comparable sales turned positive for the first time in two years in Q2. We think this inflection can be sustainable as pressure from heavy discounting should be over and going forward, we should see more full price collections on the shop floor.
"Burberry is slowly moving in the right direction under CEO Joshua Schulman whose vision is to refocus the brand on timeless British luxury with trench coats and scarves taking the front seat again.
"Like other luxury brands we have already seen from this earnings season, the Americans remain resilient, and we seeing a sequential improvement in China, with local spending and new customer growth offsetting weaker tourist spending across all key regions.
"Additionally, with the market’s current appetite for self-help stories given macro uncertainty, the shares unsurprisingly have reacted well today."
