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DWP state pension comms action plan a step forward but behaviour change is the real test

Date: 25 June 2026

1 minute read

25 June 2026

If you are covering the DWP action plan titled 'State Pension age communications and complaints handling' please see the following comment from Adam Cole, retirement specialist at Quilter:
 
The DWP’s action plan is a clear acknowledgement that communication around the State Pension has not always landed as it should, and the renewed focus on clearer, more targeted engagement is welcome. The State Pension remains the foundation of many people’s retirement income, so improving awareness is an important starting point.
 
However, the challenge runs deeper than communication alone. Many people still only engage with their retirement planning later in life, when their options are more limited. Encouraging individuals to check their State Pension age and forecast is sensible, but awareness needs to translate into action.
 
There is also a strong case for embedding financial education earlier in life, so people understand pensions and long-term saving well before retirement comes into view. Starting sooner gives individuals far more scope to build a meaningful retirement pot through consistent contributions and compound growth.
 
From a financial planning perspective, small, early interventions such as increasing pension contributions or addressing gaps in National Insurance can make a significant difference over time. The real test of this action plan will be whether it drives that behavioural shift, prompting people not just to engage, but to take practical steps that improve their financial security in retirement.

Alex Berry

External Communications Manager

Notes to Editors:

About Quilter plc

Quilter plc is a leading wealth management business, helping to create brighter financial futures for every generation.

Quilter plc oversees £157.4 billion in customer investments (as at 30 June 2026).

It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.

The business is comprised of two branded segments: Quilter and Quilter Cheviot.

Quilter encompasses the financial advice network and national, Quilter's investment platform and multi-asset solutions and Quilter Invest, the digital savings and investment app.

Quilter Cheviot is a discretionary fund management and financial planning business.

This press release is for journalists only and should not be relied upon by financial advisers or customers.

Please remember that past performance is not a guide to future performance. The value of investments and the income from them can go down as well as up and investors may not get back any of the amount originally invested. Exchange rate changes may cause the value of overseas investments to rise or fall.

This communication is issued by Quilter plc.  Registered office: Senator House, 85 Queen Victoria Street, London, EC4V 4AB, United Kingdom. Registered number: 6404270.  Registered in England.

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