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Perplexity's Chrome bid signals start of price discovery process

Date: 13 August 2025

1 minute read

13 August 2025

If you are covering the news about Perplexity's bid for Google Chrome, please see the following comment from Ben Barringer, global technology analyst at Quilter Cheviot:
 
“This bid from Perplexity is as much about making a statement as it is about securing a deal. With a U.S. judge expected to soon set out remedies in the Department of Justice’s case against Google, one possible outcome is a forced sale of Chrome. Perplexity, as an AI-driven search engine with its own browser, Comet, has been tactical in stepping forward now.
 
The $34.5 billion offer is widely seen as undervaluing Chrome, so in many ways this is about starting the price discovery process. Owning Chrome would clearly be a win for Perplexity, given it competes directly with Google, but the question is whether Google would rather see it in the hands of a different buyer. At its core, this move speaks to three things: positioning ahead of potential remedies, sparking debate on Chrome’s true value, and increasing competitive pressure on Google.”

Alex Berry

External Communications Manager
+44 (0)7741 151931

Notes to Editors

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