New analysis reveals potential impact of rumoured tax rises on households
New analysis from Quilter, the wealth manager and financial adviser, details how a variety of different options reportedly under consideration by Chancellor Rachel Reeves could affect people’s finances across different income levels.
According to Quilter’s modelling, a straightforward one-penny increase in the basic rate of income tax would add around £120 a year for someone earning £25,000, rising to £375 at £50,000, and £875 at £100,000. A two-penny rise would double those figures.
While simple to administer, such changes would hit households already under pressure from frozen tax thresholds and higher living costs, making them politically risky and difficult to square with Labour’s manifesto pledges.
Another option would be to lower the higher-rate income tax threshold, pulling more people earning just above £50,000 into the higher band. This would raise additional revenue without changing the headline rate, but someone earning £50,000 paying around £560 more a year. However, this approach risks being viewed as unfair to those just crossing the threshold and could further complicate an already complex tax system.
Quilter’s analysis suggests the most balanced option could be a two-point increase in the income tax rate combined with a reduction in National Insurance contributions from 8% to 6%. This design would protect lower and middle earners while still raising more from higher earners. At £25,000 and £50,000, the overall impact would be broadly neutral, while those earning £150,000 would see an increase of around £2,250 a year. However, this would be unpopular with pensioners who make up a greater share of the voter base.
Income levels
Current
1p increase IT
2p increase IT
2p increase but BR NI 6%
Lower higher rate threshold for IT & NI
IT
NI
IT
NI
Total impact v current
IT
NI
Total impact v current
IT
NI
Total impact v current
IT
NI
Total impact v current
£25,000
£2,486
£994
£2,610
£994
£124
£2,735
£994
£249
£2,735
£746
£0
£2,486
£994
£0
£50,000
£7,486
£2,994
£7,860
£2,994
£374
£8,235
£2,994
£749
£8,235
£2,246
£0
£8,286
£2,754
£560
£75,000
£17,432
£3,511
£18,056
£3,511
£624
£18,681
£3,511
£1,249
£18,681
£2,757
£495
£18,286
£3,254
£598
£100,000
£27,432
£4,011
£28,306
£4,011
£874
£29,181
£4,011
£1,749
£29,181
£3,257
£995
£28,286
£3,754
£598
£125,000
£42,432
£4,511
£43,681
£4,511
£1,249
£44,931
£4,511
£2,499
£44,931
£3,757
£1,745
£43,286
£4,254
£598
£150,000
£53,703
£5,011
£55,203
£5,011
£1,500
£56,703
£5,011
£3,000
£56,703
£4,257
£2,246
£54,557
£4,754
£59
Shaun Moore, tax and financial planning expert at Quilter, comments:
“Rachel Reeves faces an incredibly tough balancing act. A straight rise in income tax would be simple to deliver but politically toxic, while tinkering with thresholds risks confusing the system further and creating new cliff edges for middle earners.
“A combined approach of pairing an income tax rise with a National Insurance cut may prove the most pragmatic route. It allows the Chancellor to raise significant revenue while protecting the majority of working households and maintaining the sense that manifesto commitments are being ‘bent’ rather than broken.
“Whatever she decides, this budget will set the tone for how much political capital Reeves is willing to spend to repair the public finances.”
Quilter plc is a leading wealth management business, helping to create brighter financial futures for every generation.
Quilter plc oversees £134.8 billion in customer investments (as at 30 September 2025).
It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.
The business is comprised of two branded segments: Quilter and Quilter Cheviot.
Quilter encompasses the financial advice network and national, Quilter's investment platform and multi-asset solutions and Quilter Invest, the digital savings and investment app.
Quilter Cheviot is a discretionary fund management and financial planning business.
This press release is for journalists only and should not be relied upon by financial advisers or customers.
Please remember that past performance is not a guide to future performance. The value of investments and the income from them can go down as well as up and investors may not get back any of the amount originally invested. Exchange rate changes may cause the value of overseas investments to rise or fall.
This communication is issued by Quilter plc. Registered office: Senator House, 85 Queen Victoria Street, London, EC4V 4AB, United Kingdom. Registered number: 6404270. Registered in England.
PRIVACY INFORMATION We hold your name, email address, job role and the name of your publication on our Press Distribution List and use this information to send you press releases which we believe will be of interest to you. You can stop receiving emails from us at any time by emailing us at: pressoffice@quilter.com and asking us to remove you from the Distribution List.