Skip to main content

Sainsbury's makes steady progress but struggles to compete against big players

Date: 07 November 2024

2 minute read

07 November 2024

If you are covering Sainsbury’s latest financial results, please find below a comment from Lucy Rumbold, equity research analyst at Quilter Cheviot:

"Sainsbury’s latest results paint a picture of a retailer making steady progress, though still operating at a competitive disadvantage compared to its larger peers. Sales have risen across the group, with much of this growth driven by Sainsbury's core grocery business. Key areas of improvement include the ‘Taste the Difference’ range, which has resonated well with shoppers, as well as increased sales in the convenience and online segments—both crucial in a market increasingly driven by consumer convenience.

"While the first quarter saw some softness in Argos and general merchandise, demand has started to pick up, helping the group achieve modest overall growth. The dividend has been held flat at 3.9p, and there have been slight upgrades to expectations. Notably, Sainsbury's has shown a small improvement in its operating margin, up by 4 basis points to a 3% margin, though this still trails M&S, which commands a stronger 5% margin. Sainsbury's management has been making solid decisions, but they still face challenges in catching up with competitors who operate with a more robust market position.

"The group’s share buyback programme continues, with £50 million left to complete. This buyback, alongside recent acquisitions of additional store locations from Homebase and the Co-op, is part of a strategic expansion aimed at strengthening Sainsbury’s presence outside its traditional stronghold in London and the South East. This move should drive low-teen returns on capital in these new locations, enhancing their reach across regions where they have historically been underrepresented.

"Yet, Sainsbury’s remains strategically disadvantaged due to its scale. As only half the size of Tesco, it lacks the market share and operating leverage of the largest players. Ultimately, for investors, supermarkets with higher market shares and margins, like Tesco, may still offer a more compelling case due to their inherent advantages in scale and profitability. Sainsbury’s is making progress, but it’s a tough battle to close the gap."

Alex Berry

Alex Berry

External Communications Manager