Skip to main content

Primark hit by unpredictable British weather as well as weak consumer spending

Date: 23 January 2024

2 minute read

23 January 2024

If you are covering the latest financial results from Associated British Foods, please find below a comment from Chris Beckett, head of equity research at Quilter Cheviot:

“Associated British Foods, the parent company of Primark, delivered a fairly weak set of numbers this morning as it has been buffeted by the tough environment for discretionary spending and the unpredictable nature of the British weather. Primark itself is seeing a slowdown with sales and volumes numbers not growing at the same rate as they did last year. With a backdrop of weak retail sales across the market, aside from food, the results aren’t too bad but they are worse than the market expected and thus this needs to be watched closely to see if there is any rebound. ABF themselves kept the guidance in tact so signs are pointing to this being just a small blip. Notably too, Primark has benefitted in recent weeks with the cold snap experienced across the country given the winter fashion line remains for sale.

“The grocery businesses look just fine and have benefitted from a strong Christmas period. There is a clear trend that as a result of the cost of living crisis, discretionary spending by consumers has been cutback across the board, except when it comes to groceries. People have been prepared to pay for quality and this is helping branded goods keep up with the challenging environment.

“The economic picture remains to be clouded however, particularly with the disruption we are seeing in the Red Sea. ABF expects any price rises as a result of this issue to be absorbed as performance at Primark improves. However, any resolution to the conflict would clearly be in ABF’s interests too. For now, the business is performing okay and its future remains solid. It is a business that has experienced a lot of growth in the last decade and as such there could be limited upside potential for investors. That said, it remains a quality business and is navigating a troubling backdrop well.”

Gregor Davidson

Senior External Communications Manager

Notes to Editors:

About Quilter plc

Quilter plc is a leading wealth management business, helping to create brighter financial futures for every generation.

Quilter plc oversees £157.4 billion in customer investments (as at 30 June 2026).

It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.

The business is comprised of two branded segments: Quilter and Quilter Cheviot.

Quilter encompasses the financial advice network and national, Quilter's investment platform and multi-asset solutions and Quilter Invest, the digital savings and investment app.

Quilter Cheviot is a discretionary fund management and financial planning business.

This press release is for journalists only and should not be relied upon by financial advisers or customers.

Please remember that past performance is not a guide to future performance. The value of investments and the income from them can go down as well as up and investors may not get back any of the amount originally invested. Exchange rate changes may cause the value of overseas investments to rise or fall.

This communication is issued by Quilter plc.  Registered office: Senator House, 85 Queen Victoria Street, London, EC4V 4AB, United Kingdom. Registered number: 6404270.  Registered in England.

PRIVACY INFORMATION
We hold your name, email address, job role and the name of your publication on our Press Distribution List and use this information to send you press releases which we believe will be of interest to you. You can stop receiving emails from us at any time by emailing us at: pressoffice@quilter.com and asking us to remove you from the Distribution List.