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Bud light controversy continues to drag on AB InBev's results

Date: 29 February 2024

2 minute read

29 February 2024

If you are covering AB InBev's  latest results, please the following comment from Chris Beckett, head of equity research at Quilter Cheviot:

"AB InBev's recent financial results present a mixed picture. On one hand, the company managed to surpass earnings expectations, which is a positive sign. However, this victory is somewhat overshadowed by the fact that revenue fell short of forecasts, indicating potential issues in sales volume and market reach.

"One of the more concerning aspects of the report is AB InBev's 2.5% decline in volume, with a significant portion of this downturn stemming from the North American market. This decline is attributed primarily to the brand's positioning in the midst of a cultural clash involving Bud Light. The controversy has sparked a social media storm, leading to a substantial 15% drop in volumes in North America.

"Despite these challenges, the company has seen some silver linings, with sufficient pricing strategies offsetting volume losses in most regions. Markets in middle and South America held steady, while Europe and Asia reported sales surpassing expectations. The main sore point remains the United States, where the Bud Light issue continues to hamper recovery.

"From an operational standpoint, AB InBev has managed a 6% increase in operating profit, which is commendable considering the loss of a third of its U.S. profits. However, the U.S. business has faced challenges, including volume losses and increased marketing and support expenses to incentivise wholesalers and retailers, which has impacted profitability.

"The company's debt level remains a concern, mirroring a similar financial structure to that of Kraft Heinz, with a significant reliance on debt financing by its Brazilian ownership group. This approach was more effective when debt was cheaper, but it's becoming increasingly burdensome under current financial conditions.

"Regarding stock value, AB InBev does not stand out as particularly cheap, but it's also not overly expensive. The key focus for investors and analysts will be the management's confidence and strategy in addressing these challenges, especially in improving the U.S. market's performance and managing the company's debt levels."

Alex Berry

Alex Berry

External Communications Manager