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Quilter launches Adviser Delta

4 June 2019

Adviser Delta is Quilter’s research backed formula to reveal the true value of financial advice. It provides advisers with an equation to reveal the percentage difference they make.

Quilter is today launching Adviser Delta, a formula which aims to quantify the emotional and empirical value that financial advisers deliver for clients, on an annualised basis. The formula is based on robust studies and backed by academics from Cass Business School among others.

In the white paper Quilter outlines the three key elements that make up Adviser Delta. For each element Quilter has identified quantifiable measures, based on robust assumptions, that allow for a numerical value.

 The three elements are:

  1. How is the investment held
    The value an adviser adds by placing assets in the right name, with the right beneficiary confirmed, and using the most efficient tax shelter, helps ensure good client outcomes. This means clients do not unnecessarily lose money to HMRC, or unnecessarily impact their welfare benefits and support.
  2.  Enhancing the investment solution
    The value the adviser adds through buying power to leverage price or obtain product enhancements; the impact of properly managed portfolios in terms of asset allocation, diversification, rebalancing, monitoring and ongoing suitability.
  3. Avoiding inherent behavioural tendencies 
    The value an adviser adds by ensuring their clients do the right things, at the right time, to realise their financial goals. For example, stopping them from overtrading; preventing them from ‘panic selling’ and many more.

As one of the UK’s leading proponents of face-to-face advice, Quilter recognises that pinpointing and articulating the value created by financial advisers can be challenging. While there have been previous attempts to quantify the value of advice, these theories have focused on the impact on investment returns alone. Adviser Delta aims to focus on advice rather than product, to compare the benefits advised customers receive versus non-advised consumers. By focusing on case studies based on specific client profiles, Quilter aims to demonstrate how the Delta formula can be tailored to clients’ individual circumstances.

Andy Thompson, CEO of Quilter’s advice business, comments:

“We know that there is a massive advice gap in the UK and that advice makes a substantial difference in people’s lives. But, we struggle to explain it and so we become our own worst enemies as people don’t trust the industry, are not convinced of its value, and believe they can achieve their financial goals on their own.

 “Adviser Delta gives advisers the framework to put a figure on the difference they are providing to their clients. Crucially, this is about more than just the investment performance. It goes back to the basics of what advice offers. It’s about taxation, investment choices and how you help your clients navigate emotions, behavioural biases, and the practicalities that life throws at them.

 “When reviewing the merit of professional services, consumers naturally want to understand what are they getting for their money? That’s a question the financial advice industry has struggled to answer because much of what we offer is intangible. This formula dramatically changes that conversation.”

 Andrew Clare, professor of asset management at Cass Business School:

“We can speculate about the reasons behind the reticence of British people to seek paid-for financial advice, but perhaps one of the reasons is that the financial services industry has not done a good job demonstrating the benefits that might accrue from taking professional financial advice.

 “By thinking carefully about the embedded value in financial advice and by calibrating its value, Quilter's research provides a challenge to those who believe that one cannot put a value on sound financial advice, and also to those who believe that such advice is not worth paying for.”

Kathleen Gallagher

External Communications Manager